Case Study
WWE Smackdown Rebrand
I led the creative direction for a full rebrand of WWE SmackDown, overseeing a team through concept development, visual exploration, and final execution. We crafted a bold new visual identity through extensive styleframes and iterative design, ultimately delivering a complete broadcast graphics package. A standout innovation was the introduction of a semi-transparent key in the matchup scenes, allowing live audience energy to shine through and deepen viewer engagement. The rebrand was enthusiastically received by both producers and fans, contributing to SmackDown’s continued success with 1.5 million weekly viewers.
Pat McAfee’s
BIg Night Aht
Pat McAfee hosted a sold-out live event called “Big Night AHT” in Pittsburgh, featuring a mix of sports, entertainment, and musical performances. I led the team providing assets for the live show including a real-time game board. In the spirit of the classic game, “Press Your Luck” our game board gave audience members a chance to win money based on when Jelly Roll pushed the button to stop the animation One winner won $100,000 dollars! It was a memorable night and the YouTube stream garnered millions of views.
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